Clearly Canadian – The Clear Choice for Convenience!
Product Features
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Sparkling Canadian Spring Water & All-Natural ingredients – nothing artificial
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Iconic blue glass resealable bottle for on-the-go
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Mid-calorie full flavoured leader
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Trade-up
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75% incremental sales to Category
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Premium Price = more $ margin


Convenience Performance
- #3 Brand ($/TDP) in Convenience (#1 in Northeast)
- All 4 SKUs in Top 10 ($/TDP)
UNIQUE OFFER
#1 TOP PERFORMER
- #1-#3 Top Sparkling Brand with ALL SKUs in Top10 in 28 Markets ($/TDP)
- #2 Fastest Growing Sparkling Water Brand in USA
- +5% Share in >50% of major Accounts
- #1 in Dollars/Trip
- #1 in Exclusivity
INCREMENTAL SALES
- 75% of Clearly Canadian sales are INCREMENTAL, sourced from lower-profit CSD’s
- Only 3% of Consumers buy other Sparkling water brands – not another "me too"!
LOVED BY YOUR CONSUMERS
- Over-index with Millennials/GenZ (2/3 Brand Volume, driven by “surprisingly bold taste”, premium, environmental package, authentic story) & GenX+ (1/3 Volume, driven by nostalgic affinity)
- Social Media at 10X Competitive Engagement rate
- Fans demanding distribution in YOUR stores